EcoThread
EcoThread needed to launch their sustainable fashion line to a conscious consumer audience while maintaining authenticity and avoiding greenwashing.
We partnered with 8 micro-influencers in the sustainable living space who authentically aligned with EcoThread's values. Each creator shared their personal journey with sustainable fashion, not just product features.
8 creators across sustainable living, fashion, and lifestyle niches
2.3M impressions, 45K engagements, 12% conversion rate, 340% ROI
Authenticity won. By focusing on values alignment rather than reach, we created content that resonated deeply with the target audience.